Mercedes
A bespoke typographic artwork for the launch of the Electric Smart car in Germany.
For the launch of the electric Smart, a campaign was devised that emphasised the silence of electric driving. Using onomatopoeias to form the illustration around the negative space surrounding the Smart car, Vic created a series of illustrations for city driving and the sounds outside the car.
Project Details
Client:
Mercedes
Project:
Bespoke Artwork
Location:
London, UK
Services:
Illustration · Typography · Storytelling
